Our Impact
At Medium Brown, our mission is to deliver premium-quality products while maintaining transparency, sustainability, and customer trust. We are committed to ethical sourcing, responsible business practices, and providing an exceptional shopping experience. Through innovation and integrity, we strive to build lasting relationships with our customers and contribute positively to our community. But impact, for us, is not limited to fashion alone.
Amnverse, a project led by Amin Haroon, has led the way in addressing Lahore’s air pollution crisis by creating dense urban forests using the Miyawaki method. Since 2023, Amnverse has contributed to the plantation of 80,000 trees across school campuses, hospitals, and public spaces in Lahore. These plantations not only improve air quality but also lower urban temperatures, support biodiversity, and provide green spaces in areas heavily polluted. Each piece of clothing purchased from Medium Brown supports the plantation of a tree by Amnverse.